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Financial Clarity. Profitable Growth. Confident Business Leadership.
Hi, I'm Geeta Powani, Founder of Profit Nova Advisory, Chartered Accountant, Registered BAS Agent, and business owner with more than 20 years' experience helping organisations build stronger financial foundations.
As your business grows, so does the complexity of managing its finances. That's where we come in.
We partner with small- to medium-sized growing businesses and purpose-driven organisations to take the finance function off their shoulders through expert bookkeeping, BAS compliance, streamlined systems, and strategic financial guidance.
We believe bookkeeping is just the beginning. Our role is to give you financial clarity, protect your profit, and provide the confidence to make better business decisions.
Our Strategic Finance Partnership transforms your finance function into a driver of profitable growth—so you can spend less time managing the numbers and more time leading your business.
Why Choose Profit Nova Advisory?
We don't just record financial transactions—
We understand how every business process influences profitability, risk, and long-term business value because we've examined businesses from every angle: auditor, finance leader, educator, and business owner.
You not only receive Australian Tax Office GST-compliant financial records, but you also gain:
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Reduced financial stress
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Clear financial visibility
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Streamlined finance systems
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Improved profitability through disciplined financial management
Small - Medium Business Bookkeeping & BAS Lodgement
We ensure your bookkeeping, BAS, accounts payable and receivable, payroll, and compliance are managed accurately and on time. With reliable financial data and streamlined processes, you'll have confidence that your business is built on a solid financial foundation.
have your records ready for your tax accountant.
Finance Management for Not-for-Profit Organisations
We become an extension of your leadership team, managing your day-to-day finance operations while strengthening the systems, reporting and governance that support your organisation. From accounts payable, payroll and BAS to Board reporting, budgeting, cash flow management, ACNC reporting and audit-ready financial records, we help build a finance function your organisation can confidently rely on—giving your Executive Team and Board greater clarity, confidence and peace of mind.
The Profit Nova Finance Framework™
Every successful organisation runs on a reliable operating system. We build yours. By combining robust finance end-to-end processes with a focus on profitability, documented procedures, accurate reporting and strategic financial oversight, we create a Finance Operating System that delivers clarity, confidence and profitable growth.
Profit Nova's Unique Lens
Your Partner in Finance & Profitability
Think of us as an extension of your team. We manage the day-to-day finance function while providing the strategic guidance you need to improve profitability, strengthen cash flow, and make confident decisions—giving you the freedom to focus on leading your business.
The Financial Wisdom of an Accountant.
The Commercial Mindset of a Business Owner.
The Support Your Dedicated Finance Support Team.
Strategic Financial Expertise
With the insight of a Big Four Chartered Accountant and successfully growing/ exiting a business, we help you understand the financial drivers of your business, make informed decisions, and build stronger, more profitable business systems.
Business Owner Perspective
We've experienced the realities of running and growing product and service-based businesses.
That's why our advice is practical, commercial, and grounded in real-world experience.
We know the power of understanding the numbers; By focusing on profitability, cash flow, margins, and financial performance —you gain the confidence to navigate your business in the direction you want it to go.
Let's Connect
We work with small businesses, medium size business, not-for-profit organisations, and meet you exactly where you are, helping you achieve your business goals with your numbers and systems as your foundation.
Please fill in the form below, call, or send us an email to connect.
Level 1/457-459 Elizabeth Street,
Surry Hills NSW 2010 Australia
+61 2 7238 1791